Articles, insights & customer stories

Customer Story, Digital Transformation The carbonx Team Customer Story, Digital Transformation The carbonx Team

Transformed Commuter Communications

Our latest customer success story with Transport for NSW. We lead their digital transformation enhancement using Salesforce Marketing Cloud, drastically improving customer communications and customer experience while supporting platform efficiencies and best practice on the back end. Another on time, on budget solution from carbonx where we went above and beyond for our customer.

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CX, Strategy, Digital Transformation Rich Wright CX, Strategy, Digital Transformation Rich Wright

Digital Transformation - Start with the why

Digital transformation begins with understanding why you are changing. Clarifying your core purpose—whether improving customer experience, boosting efficiency, or driving innovation—guides strategic decisions and ensures efforts remain focused and meaningful. Starting with a clear "why" helps align stakeholders, select the right technologies, and create sustainable, future-proof solutions that deliver lasting impact.

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